We’ve always believed in heroes. It’s time to become one.
To launch the first Halo game in six years, Xbox challenged gamers to believe in something greater than Master Chief – themselves.
Step Inside
The hero’s journey begins with a call to adventure. A red flare in the dead night. ‘Step Inside’ invited gamers to fill the suit once again.
II. UNSC Archives
Behind every hero is countless more. Anonymous people with warrior DNA. The ‘UNSC Archives’ imagined the heroic stories of everyday people in the Halo universe.
III. Forever We Fight
Throughout time and space, there have always been heroes. These films portrayed Master Chief as a torchbearer in the long legacy of human bravery.
IV. Become Master Chief
A digital experience that revealed the new face of heroism: you. Millions of people used ‘Become Master Chief’ to map themselves into his armor. Built by Superhero Cheesecake.
And the internet did what it do.
Obama Chief
George Takei Chief
Dwight Howard Chief
Hillary Chief
Wilford Brimley Chief
Selena Gomez Chief
Patti Harrison Chief
Press
Hypebeast, Adweek Ad of the Day, Adweek Ad of the Day, Creativity Editor’s Pick, Creativity Editor’s Pick, Muse, CNN, SHOOT Online, Uproxx, Informed Pixel, Yahoo Entertainment, Engadget, Hypebeast, LBB, Adweek, LBB, Best Ads On TV, Pinkvilla, The Drum, Shots.net, LBB
Credits
CD: Brad Meyers
ADs: Alper Kologlu, Steve Couture & Tor Kologlu
Producers: Nina Ulbrich, Christine Hurty & Neile Weeks
Awards
2023 / Effie / Silver / Gaming & E-Sports
2022 / ANDY Awards / Gold / Craft
2022 / Webby Awards / Nominee / Branded Video Series
2022 / Shots Awards / Bronze / Direction
2022 / Clio Entertainment / Silver / Copywriting, Editing, Live Action Trailer, Creative Content
2022 / Clio Entertainment / Bronze / Longform Social Video
2022 / Clio Entertainment / Silver / Live Action Trailer, Editing
2022 / London International Awards / Bronze / Original Song
2022 / D&AD / Shortlist / Copywriting
2022 / ANDY Awards / Gold / Craft
2022 / Webby Awards / Winner / Media & Entertainment
2022 / Webby Awards / Honoree / Best Use of Social Media
2022 / Webby Awards / People’s Voice Winner / Best Visual Design
2022 / ADC Awards / Bronze / Interactive
2022 / Clio Entertainment / Silver / Fan-Driven Content
2022 / Clio Entertainment / Bronze / Microsite
2021 / Clio Entertainment / Silver / Games: Audio/Visual
2021 / FWA of the Day / Dec. 24