Armour up.

As England and America embarked on a collision course (that never happened) at the Women’s World Cup, Under Armour dropped an original battle rap and music video to underscore the rivalry.

 

The “making of” BTS film:

Credits

GCD: Matt Sherman
ACD/CW: Me
ACD/AD: Jamie Kiersted
Senior CW: Alexa Thomas
Senior AD: Alayna Zidek
Producer: Alex DeSantis
Director: Kat Webber

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Brand campaign: Under Armour

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Product launch: Halo Infinite