Live from the end of the world.
For the launch of State of Decay 2, we created an integrated campaign to expose the most dangerous part of a zombie apocalypse – humanity.
Case Study
Dueling Video Diaries
Two online films. Both set 18 months after the collapse of society. A pair of survivors record their daily lives, capturing the choices they make, the consequences they face, and how their fates collide.
II. Survival Backpacks for Influencers
Camcorders loaded with the diary films were sent to influencers inside backpacks of scavenged goods. The hope was their savvy followers would piece the dueling stories together. They did.
III. Choose-your-own-apocalypse activation on Twitter.
What’s more frightening than an apocalypse? Making a thread of Twitter threads that acted as a choose-your-own-adventure story. Still have nightmares.
Credits
CD: Neil Bruce
AD: Zach Lepine
Producer: Jeremy Arth
Director: Isaiah Seret