Turn over a new reef.
Ten years in, Minecraft finally added marine life to its digital waters. What seemed like a simple software update actually launched Coral Crafters: an effort to rebuild life in our real oceans.
Credits
CD: Neil Bruce
AD: Alper Kologlu
Producer: Alex Spahr
Director: Mike Jacobs
Awards
2019 / Webby Awards Winner / Corporate Social Responsibility Campaign /
2019 / Effies / Silver / Small Budgets
2019 / Effies / Silver / Entertainment & Sports
2019 / D&AD & Cannes Shortlist
2018 / Clio Entertainment / Grand / Social Good
2018 / Clio Entertainment / Gold / Innovation